At first glance it looks like any other page in a family-friendly, local newspaper.
But lurking within the adverts lining the letters page of the Pembrokeshire Herald, is a decidedly top-shelf offer.
For as well as a quality range of cars and vans, Enterprise-Rent-A-Car appears to be promising free pick-ups AND “cock sucking”.
The advert, published in the 19 July issue, has since gone viral but bosses at the newspaper are urging the police to investigate, believing it was deliberately sabotaged – “A number of adverts… had additional copy inserted into them after they had been proofed and signed off” said the editor.
Sounds like a disaffected ex-employee’s parting shot to me… or on the other hand, perhaps it is genuine – hard times demand drastic marketing strategies.
Either way, I’m impressed they managed to avoid any reference to sheep.